Edition 04. Our focus in Spain, new episodes of The Global Podscape, and the C-suite audience hiding in plain sight.
This month, we're doubling down on Spain. Five new shows join the network out of the market, spanning football, true crime, personal growth, and long-form conversation, reflecting how much depth is available there beyond the handful of breakout names most advertisers already know.
Our new episodes of The Global Podscape range further afield, from Italy to the future of European podcasting, with stops in Latin America and a look at what podcasting can do at global scale. And in Section III, we're sharing something we've been testing quietly for a while: why the most valuable listener for a lot of B2B and enterprise brands isn't found in the market they're targeting, but in the English-language shows that market's executives already listen to.
I. The Global Podscape - This Month's Episodes
🇮🇹 What's Going On in Italy? with Francesco Tassi from Vois
Italy's podcast market is growing fast, and still underexplored by international advertisers. Francesco breaks down where the audience is heading and why Vois is betting big on the space. Checkout Vois.
🌎 Why Latin America Could Be Podcasting's Next Powerhouse with Manuela Walfenzao from Oronda Studio
Manuela makes the case for Latin America as podcasting's next major growth market, and what that means for brands still treating the region as an afterthought. Checkout Oronda.
🌍 Podcasthon: Using Podcasting to Create Global Impact with Jeremie Mani
Jeremie on Podcasthon, the initiative turning podcasters worldwide into a single voice for global causes, and what it shows about the medium's reach beyond entertainment. Checkout Podcasthon.
🇪🇺 The Future of European Podcasting with Andreea Coscai
A look at where European podcasting is headed next, from monetization models to the markets poised for the next wave of growth. Check out Eurowaves and Podvision.
II. Top new shows on the Genuina Network
Las Mañanas de Ilie Oleart
Sports / Spain
Everything you need to know about English football, told with a healthy dose of humor. Sports content with a loyal, habitual audience, this is the kind of show that keeps listeners coming back week after week, which is exactly what makes sports podcasts such reliable ad environments.
Roca Project
Society and Culture / Spain
Carlos Roca sits down for deep, unfiltered conversations with experts, influencers, and everyday people with powerful stories to tell. A personal growth and inspiration format that resonates in a market where long-form, human conversation continues to outperform.
Lo Que Tu Digas con Alex Fidalgo
Entertainment / Spain
Twice a week, Alex Fidalgo welcomes some of the most interesting and influential personalities in Spain for intimate, spontaneous conversation, no judgment, no easy answers. An interview show built on trust with its guests and its audience
Real Politik FC
History / Spain
Football explains the world. A crossover between Panenka and El Orden Mundial, this show uses the pitch as a lens for power, geopolitics, and history, proof that niche formats can travel well when the storytelling is sharp.
Criminopatía
True Crime / Spain
Real stories about crime and criminals, written and hosted by Clara Tiscar. True crime remains one of the most consistently high-performing genres in podcasting, and this show adds a distinct voice to that space.
Ask for our full roster and rate card at [email protected]
III. From the Desk of Genuina
The International C-Suite Audience Most Advertisers Skip
Executives outside the US and UK are more likely to be bilingual than the average person in their market, and fluent English tends to concentrate among exactly the wealthier, more senior audience that B2B and enterprise sellers are chasing. Podcasts add a second layer on top of that: listeners already skew higher income than the general population, which means the same channel reaching this audience in English is also reaching the people with the budget to act.
We tested this with a Mexican B2B SaaS company selling six-figure enterprise deals, the kind of sale where LinkedIn and Meta struggle to produce a qualified conversation at any price. Running ads geo-targeted into Mexico and Colombia on shows like The Daily and Hard Fork, we generated two qualified leads at a fraction of the company's usual cost per lead, on inventory that's served to this audience every day whether anyone buys it or not.
