Welcome to the first edition of The Global Ear.
Every month, we put together a short read on what's happening in podcast markets around the world, new shows, emerging trends, and what we're building at Genuina Media.
No fluff. Just the stuff worth paying attention to.
Glad you're here.
I. The Global Podscape - This Month's Episodes
🇵🇹 Portugal
What's going on in Portugal? with Rita Cabrita from Bruá Podcasts
Rita built Bruá from the ground up and has a front-row seat to how podcasting is evolving across Portugal and Europe. In this conversation, she unpacks what makes the Portuguese market unique, why Europe remains one of the most underestimated opportunities in global audio, and how cultural nuance shapes both content and growth in emerging podcast ecosystems.
🇧🇷 Brazil
What's going on in Brazil? with Rodrigo Tigre from Ozen
Brazil is one of the fastest-growing podcast markets in the world, and one of the most misunderstood. Rodrigo Tigre from Ozen breaks down why audience growth is outpacing monetization, how local advertiser behavior shapes the market, and what the gap between scale and revenue actually looks like on the ground. A candid look at the complexity and opportunity of Brazilian audio.
II. Top new shows on the Genuina Network
Casos de la Risa Real
Comedy / Mexico
Top 10 Mexican podcast, real audience stories, 100% improvised punchlines. Chaos guaranteed.
A Fondo con María Jimena Duzán
News / Colombia
One of Colombia's most respected journalists peels back the headlines to get to what's really happening — in politics, power, and society.
Después de la pérdida
Self-Help / Mexico
A space for resilience through grief. Not just about pain — above all, about love.
El Podcash con Luis Mi Negocios
Business / Mexico
Investments, finance, and entrepreneurship — building a culture of business thinking for Mexicans looking to improve personal finances.
La Gastadera Podcast
Personal Finance / Mexico
For people who love to spend. Learn to plan, save, and invest — without giving up enjoying today.
Ask for our full roster and rate card at [email protected]
III. From the Desk of Genuina
🇺🇸🇲🇽🇨🇴🇦🇷🇧🇷
Why sports podcasts haven't taken off in Latin America — and why the World Cup could change that
Open Spotify in the U.S. and you'll find more than 15 sports podcasts in the top 200. In Mexico, not a single one. In Argentina, home of Messi and reigning World Cup champions, zero. That gap isn't a coincidence. It's structural. And it's about to be tested.
The soccer World Cup won't just be a moment, it will be a reset for how sports content is created and consumed in Latin America.