Edition 02. More markets, more shows, more to pay attention to.
Welcome back. One month in, and the response to Edition 01 made us want to push further. Here's what caught our attention this month.
I. The Global Podscape - This Month's Episodes
🇪🇸 Spain
What's going on in Spain? — with Javier Celaya from Dosdoce
Spain has the most structured podcast ecosystem in the Spanish-speaking world — but it plays by its own rules. Javier Celaya breaks down how the market works, why monetization looks different than in Latin America, and what brands need to understand before entering. One of the clearest maps of the Spanish audio landscape we've heard. Check out dosdoce!
🇵🇷 Puerto Rico
What's going on in Puerto Rico? — with Julio Axel Ponce
Puerto Rico sits at the intersection of the U.S. and Latin America — and that creates a fascinating dynamic for podcasting. Julio Axel Ponce unpacks why video-first thinking is reshaping creator behavior, where monetization is still lagging, and what makes Puerto Rican audiences both mature as listeners and underserved by advertisers. Check out Tropical Podcasting newsletter!
🇨🇱 Chile
What's going on in Chile? — with Juan Ignacio Lara from Emisor
Chile is quietly building one of the most interesting podcast markets in the region. Juan Ignacio Lara digs into how audiences are consuming content, the YouTube vs. audio platform debate, and what creators are doing to build sustainable audiences in a market that's still finding its footing for advertisers. Check out Emisor Podcasting!
🇦🇷 Argentina
What's going on in Argentina? — with Luciano Banchero from Posta
Argentina has one of the strongest audio cultures in the world, but podcasting took a very different path here. Luciano Banchero — co-founder of Posta, one of Latin America's first podcast companies to be acquired — traces how the market evolved from radio into a creator economy, why branded content became the dominant business model, and why traditional advertising still hasn't caught up. Check out Posta!
II. Top new shows on the Genuina Network
No es el fin del mundo
news / Spain
El Orden Mundial's weekly podcast on international affairs and geopolitics. Fernando Arancón and his team break down complex global events with context and clarity — because staying informed shouldn't be boring.
Worldcast (YouPlanet)
Entertainment / Spain
Hosted by Pedro Buerbaum — raw, unscripted conversations with guests from all walks of life.
Mis Propias Finanzas
Personal Finance / Colombia
Personal finance education for people who were never taught how money works. Juan Pablo Zuluaga makes investing, saving, and building wealth accessible — one conversation at a time.
Al Aire con Coello, Llaca y Bensi
The NFL in Spanish, done right. José Pablo Coello and José Ramón Llaca break down the week in American football with the personality and passion that the sport deserves in Latin America.
Sinceramente Jackie
Entertainment / Mexico
Jackie Hernandez — one of the first Hispanic YouTubers — talks business, mindset, and life for Latina women chasing their own goals. Honest, personal, and community-driven.
Ask for our full roster and rate card at [email protected]
III. From the Desk of Genuina
The market where Spotify doesn't matter: podcasting in Venezuela
🇻🇪
In most countries, podcasting runs on platforms. Spotify, Apple Podcasts, programmatic ads, dynamic insertion. The infrastructure is assumed.
In Venezuela, none of that exists. Spotify doesn't serve podcasts there. Programmatic monetization is largely unavailable. And yet Venezuela has produced one of the most engaged podcast audiences in Latin America — and one of its most creative creator economies.
We sat down with Christopher Andrade, co-host of Escuela de Nada, Venezuela's biggest podcast, to understand how a market builds itself without the system everyone else depends on. What he described was something we didn't expect: a video-first ecosystem born from political censorship, an audience spread across a dozen countries that found each other through shared experience, and a monetization model held together by live shows, Patreon, and a football jersey.
